Career Site Analytics allows you to prove the actual effectiveness of your Employer Branding. This module is specifically designed for your career site, and it will enable you to connect specific recruitment results to your career site content. Finally, you can see the actual effects of your content - what works and what doesn't? What engages candidates to apply? What content leads to hires? And what content gets the most views, month after month?
Not only can you connect your Employer Branding to recruitment results - but you can also enhance your candidate experience with the use of this module. With the use of data, you can identify the optimal candidate journey on your career site, and you can improve the content that is not performing. Furthermore, Career Site Analytics also enables you to connect your career site with your social media talent attraction campaigns. By doing that, you can create ultra-specific marketing directed towards the visitors from your career site.
How do you answer the following questions?
- Do you know which content works on your career site? And which doesn't?
- Are you working strategically with your content? The placement of the content, and inbound links?
- Do you know what specific content leads to applications? And hires over time?
- Are you able to measure the effect of having talent pools?
Chances are, that these questions are tough for you to answer in a specific way. Reality is, that most companies are powerless when trying to identify the real effects of their career site. And how can you improve something, you can't measure?
But now - gone are the days, when it was impossible to prove the effectiveness of your Employer Branding. With our Career Site Analytics module, you will get massive control over your career site. You will finally be able to identify which content works and which does not. With the module, you can get a strategic partner, that shows you exactly what your next actions on your career site should be.
Tips from the Ontame: How to use Career Site Analytics
- Use the tool to prove the actual effects of your Employer Branding initiatives
- Identify what content your candidates engage with, and what content they don't like
- Connect results from Recruitment to your Employer Branding, and vice versa
- Connect your career site with your social media talent attraction campaigns. This will allow you to create ultra-specific marketing directed towards the visitors from your career site