TABLE OF CONTENTS
What is LinkedIn Premium?
LinkedIn Premium is a publishing service that makes use of intelligent targeting. Whereas organic job posts on LinkedIn are only shown to members who are actively searching and go to LinkedIn's job board, LinkedIn premium targets the right candidates by showing them your advertisement in their feed or by push notification.
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Why publish to LinkedIn Premium?
When you publish to LinkedIn Premium you are reaching relevant candidates who are not actively looking for a new job and therefore are not looking at job boards. Linkedin Premium puts your job in front of people who may not be searching but know a good opportunity when they see it.
LinkedIn members want to connect with others but career research is also an important goal:
To find the right match for your job, LinkedIn uses information that 13 million members in the Nordics share through their engagement in the LinkedIn community. And research shows that 90 % of LinkedIn members are open to the right opportunity if it is presented at the right moment. With intelligent targeting this is what LinkedIn Premium can do for you.
This means that you get connected to the greatest numbers of qualified people possible, well matched candidates that are actively searching and the highly sought out candidates that are not actively looking, but are open to the right opportunity and just happens to discover yours.
See more here:
How does it work?
To get started with LinkedIn Premium, we only need a few details from you:
- What is your Company ID on LinkedIn?
(LinkedIn guide to help finding the Company ID) - Which Cost Center would you like us to add for the billing?
- Do you want us to pre-set country and city for the publishing fields?
The integration itself is set up by Talentech, click here to contact us.
When the integration has been set up, simply choose LinkedIn Premium in your recruitment solution. Once the position is published, it will show on LinkedIn’s job site within 24 hours.
FAQ
| How long will the ad be live? |
Your LinkedIn Premium ads can be live as long as you want! Simply set a start date and end date and pay for each initiated 30-day period that your ad is live. This option is perfect for hard-to-fill positions, employer branding or unsolicited job ads. |
| Can I edit my ad after I've published? |
| You can edit you ads whenever you want which allows for better testing and gives you the option to course correct when needed. |
| I don't know how to create the campaign? |
You'll have useful texts to guide you through the ad creation which makes it easy, user-friendly, faster, and intuitive to create ads directly from your ATS. |
| What results can I expect? |
| The result of advertisement may vary depending on seasonalities and ad content, and a certain number of views or applications cannot be guaranteed. On average our customers get approximately 26 times more applicants when using LinkedIn Premium (compared to limited listing) but we cannot guarantee any specific number of applicants for the reasons stated above. |
| What is the cost? |
Talentech will set up your LinkedIn Premium integration completely free of charge and you only pay for the individual advertisements you post on LinkedIn Premium. If you enter a direct agreement with LinkedIn, you need to agree on a fixed number of job advertisements for a year and pay upfront. With Premium Jobs through Talentech, you can choose for every single job whether you want to advertise or not, one job at a time. Contact your local Talentech representative for more information on pricing. |